Only high-quality leads and people who are seriously interested in your product or service will fill out the 10 form fields. They won't become customers right away, but they'll be more likely to convert on subsequent offers.
If you want more leads, you need prospects to see you as trustworthy. There are many ways to position yourself as an authority in your field.
For example, you can list any degrees or certifications you have, or how many clients you have worked with. List any major brands that have hired you for your services, or mention that you have written for major publications.
19. Optimize lead generation forms for mobile users
Since a significant portion of website traffic comes from smartphones, it is crucial to optimize lead generation forms for smartphone and tablet users.
Many website visitors access content on the go, so your forms need to be responsive and easy to fill out on smaller screens.
Use larger touch buttons, minimize the number of fields, and implement autofill where possible. Consider using architect database mobile-specific features like call or social login buttons to simplify the process.
By making your forms mobile-friendly, you can more effectively reach leads from the growing segment of mobile users. This can significantly increase your form conversion rates and expand your potential customer base.
Final Lead Generation Form Checklist
We've covered a lot here, so we want to provide you with a handy checklist that you can follow when designing your own lead capture forms.
Strong headline
Bullet Points focused on the benefits of your offer
A great image, video, or other appropriate media choice
Conversion-focused form design
Urgency and trust factor
Excellent copywriting
Ideal mold length
Amazing lead magnet
Social proof
Review
Authority status
Visible privacy policy
Feel free to bookmark this page or print out the checklist so you can refer to it often.
Awesome examples of lead capture forms
Let's look at some examples of lead capture forms that work. We want to show you how two forms with completely different styles can still generate a lot of leads.
First, look at the Hubspot pop-up.
Awesome examples of lead capture forms
It sounds pretty simple, right? That’s because it can be. The headline invites the reader to join 215,000 fellow subscribers. That’s an insane number. The copy below describes exactly how the user will benefit from the subscription.