Promise only what you can deliver, and formulate your promises clearly

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Let's say a fitness center owner pays you about $100 a month for advertising. For this money, he expects you to take on the job of preparing content, targeted mailings, accepting applications, and even providing consultations in private messages. What he actually gets: only content in the search results, and everything else is outsourced to third-party contractors for an additional fee.

It is useless to rely on the client's hearing loss South Africa cell phone number list and blindness; it is time to figure out why the information reached him in a distorted form. Or did we want to deceive him?

It is possible to correct such an error only at the first stage of cooperation. If the discrepancy is revealed later, then... farewell, user. Feeling deceived, he will "slam the mouse", leaving behind only a "dusty" unflattering review.

Such cases are not uncommon in marketing practice, and they arise due to a significant difference between what was expected and what was received, and not in favor of the latter.

How do we avoid exaggerated scenarios in practice? We discuss all the details during negotiations with the customer, both at the planning stage and during the campaign implementation.