TikTok has completely revolutionized marketing, giving brands direct access to 1 billion monthly active users . This vibrant community of creators and viewers presents immense potential for businesses to build meaningful connections at scale.
But standing out on TikTok requires a solid marketing strategy. You have to understand what appeals to TikTok's audience and speak their language.
This blog reveals the top 10 tactics to establish an influential and recognizable brand presence on TikTok in 2023. You’ll learn how to leverage business profiles, content formats, influencers, and more to attract and engage your target audience on TikTok. Let’s get started!
Understanding the TikTok algorithm
Before we get into the strategies, it's important to understand what TikTok is and how it works. TikTok is an app for short videos of up to 60 seconds that covers categories like comedy, dance, food, animals... you name it.
What sets TikTok apart is its unique format and algorithm. The platform is known for its creative and entertaining content, as well as its powerful algorithm that helps TikTok followers discover new content.
ticktok on phone
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a number of factors when deciding what content to show users, including ivory coast phone number data a user’s location, language, and interests. This means businesses can use TikTok to target highly targeted audiences with their content.
In fact, TikTok has the highest engagement rates of any social media platform, with an average engagement rate of 17.5% for accounts with fewer than 1,000 followers.