campaigns that brought creativity to communication in times of pandemic

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As with any crisis, creativity can help us get through. Although countless businesses saw their sales slow down during the pandemic, that didn't stop many brands from thinking about the 3Hs when designing their campaigns and seeking to provide their audiences with help, hope or joy during this difficult time. Below we show you some of the most ingenious campaigns we saw recently.

Apple: subordinates work from home
In April of last year, Apple launched a campaign called brazil mobile database “The Underdogs,” which showed a group of underlings trying to figure out how to use Apple tools to put together a presentation on the hour. The video was a hit, but even more successful was its sequel: the underlings working from home. Apple hit the nail on the head with this campaign because in addition to promoting its products, it managed to build a story that we can all relate to today.

IKEA: Let your home speak to you
Being stuck at home can be very stressful, but IKEA Spain saw an opportunity to change the perspective regarding quarantine. IKEA tried to remind its audience of the stable worlds they had already created around their homes: playing with children, dancing, making music or simply relaxing with loved ones while the world around them changes at a dizzying pace.