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By Aida Delmar
Between 2024 and 2028, global social media ad spending is expected to experience annual growth of 3.86% , especially in ads targeting mobile devices. But these are not the only predictions when it comes to social media marketing trends , there are many more. In this article we tell you the most interesting trends in social ads for 2025, so if you are a brand that publishes campaigns on social platforms or you plan to do so next year, this article is for you, especially if you have a presence on TikTok, as there are many trends on this social network that is making such a strong impact. We hope that they help you guide your strategies and that they are successful. Let's get started!
Do you want to know the 165 digital marketing trends and predictions that will change the landscape of our sector by 2025 ? Click here and download the free interactive ebook that we have prepared for you with all the information.
Revolutionary trends in social ads for 2025 - the future of digital advertising
Revolutionary trends in social ads for 2025
Social ad campaigns are about to undergo a radical transformation in 2025. With artificial intelligence driving change and the increasing integration of new platforms and formats, brands hr directors mailing list have the opportunity to connect with their audiences in ways never seen before. This year, social media ads will be smarter, more personalized and more effective, taking advantage of advanced data and new technologies that allow for more precise segmentations and hyper-personalized messages.
People-Led Marketing: The Authentic Advertising Trend in Social Ads
In 2025, People-Led Marketing (PLM) is positioned as one of the main trends in social media advertising. This approach puts the focus on real people, collaborating with authentic content creators to generate a more genuine connection with the audience.
The keys to PLM are:
Collaborate with content creators (micro-influencers and actors) who speak naturally about the products on their own channels, generating authentic content without rigid scripts.
Record videos with actors who talk organically about the product, and then use that content in advertising campaigns, achieving a more natural and approachable appearance.
This strategy reduces the invasiveness of traditional advertising and increases engagement, generating trust and better results in campaigns. At Cyberclick, we promote PLM as the answer to the need to be more human and authentic in digital advertising.