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Useful marketing automation tools
email automation form

Subscription forms : This is the essential lead generation tool for collecting information from your future contacts. This is crucial information when it comes to setting personalized and automated messages.
In the forms, in addition to personal data such as name, email, phone number, etc., you can go a step further and ask about interests, hobbies or any type of information related to the service or product you offer. This will allow you to send campaigns with personalized messages adapted to the needs of your client.

Real-time reporting : This is the way to monitor the performance of your automated job seekers data campaigns through a series of metrics such as message opening rates, unsubscriptions and bounce rates, and even reading time.
By adapting the content and the waiting time of the message, you will be able to observe the change in the recipients' behavior in the statistics, see where it fails and react accordingly for future campaigns, thus improving their effectiveness.

Synchronization with other tools : connecting your mailing tool with other applications automatically allows you to collect more information from your synchronized database in real time. Based on the data collected, you can create automated email and SMS sequences. It is very useful to be connected to important applications such as Prestashop, Google Analytics or WordPress, among others.
you make better targeted and more personalized emails. Knowing the percentage of traffic that comes from the emails you send will help you better evaluate the results of your campaigns.