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Data mining : what it is and what it is used for This English expression literally means “data mining”. It indicates the activity of researching, selecting and cataloging data through mathematical processes with the aim of identifying new information and creating models applicable in various areas within the company , from management control to marketing strategies.

Specifically, data mining techniques allow you to; Segment your customer target physician data more effectively; Perform predictive analysis on customer behavior and identify their needs; Analyze lost customers and understand the reasons for abandonment; Improve customer experience and, consequently, increase sales; Identify new business opportunities or new market trends; Discover new relationships between the information you have and develop effective marketing strategies to sell your services or products.


Have I piqued your curiosity yet? I imagine so! Let's see what data extraction techniques you could use in your company. Data mining techniques The extraction and cataloging of large amounts of data can be done with different procedures, depending on the type of data and the needs within the company.