Advanced CRO Tricks to Optimize Your Results

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Look for statistical significance
Statistical significance is vital for tests to be interpreted correctly and lead to positive results. But what is it?

Statistical significance is proof that one variation is actually more efficient than the other and will bring better results over time.

This significance is reached once you are at least 95% certain that the variation is better than the previous solution.

One way to find out is by using Kissmetrics' free calculator .

Know the tools well
It doesn't matter what tools you use to conduct your tests, research or collect data, but it's essential that you know them well and know how to get the most out of each one.

It is very common to see powerful tools used "half-heartedly", without taking full advantage of all the resources available to accomplish the task at hand.

If you don't know how to use the tools at your disposal properly, your tests won't be as accurate and will teacher data likely fail to produce profits.

4
Learning the basics is enough to get started, but it's not enough if you want to take your CRO strategy to the next level.

It's time to look at some advanced tricks that will greatly enhance your site's results and make conversions increase considerably.

These are 4 practical tips that you can follow without fear:

Increase the speed of your site
Did you know that 1 extra second of loading time can significantly reduce a page's conversion rate?

People, in general, are so accustomed to — and addicted to — speed that waiting a few seconds for a screen to open or a page to load can feel like an eternity.

So, do you want to convert more? Make your pages as fast as possible!