Social networks are, therefore, the place where Mexican Internet users

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The number of Internet users has tripled in recent years. According to a study by the Mexican Internet Association (AMIPICI), the number of Internet users in Mexico was 20 million in 2006, and in 2016 that number rose to 70 million users.

In 2018, it is estimated that there are already 78 million Internet users , with a penetration of 63% among the Mexican population over 6 years of age.

With so many people moving around the digital world, the Internet has become a propitious place for commerce, sales, the promotion of new products and the acquisition of potential customers.

Any company that wants to expand and maintain its business today also needs to be in the online business owner phone number list environment and adopt digital marketing strategies . Therefore, it is important to be aware of the latest developments in the digital world and know where most users are concentrated.

According to a study by the Mexican Internet Association (AMIPICI), the main activity of 83% of Internet users is accessing social networks and 97% consider social networks as a search site .

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For this reason, below we will present you with an overview of social media in Mexico in 2018. Knowing this overview is essential to define which digital marketing strategies you will adopt in your business.

Main social networks in Mexico 2018
The average Internet access time in Mexico is 8 hours and 01 minutes. This makes Mexico the fourth in the world (after the Philippines, Brazil and Argentina) for users who spend the most time using social networks.