Modern technologies and PR

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At the AI ​​Marketing Day conference, Orisya Khim'yak , PR&Comms at Respeecher, spoke about Hollywood technologies based on artificial intelligence and how it can be used for online marketing.

PR is a very underrated channel for marketers, and often because it’s hard to measure, it’s hard to see how it’s impacting leads. PR can make a product go viral, make a product that was unknown yesterday not just famous today, but also bring it its first million downloads. It’s a pretty powerful tool.

I hope that today, interactions with voice cloning switzerland telegram data technology, which is being done by Respeecher and a number of other companies, a little marketing, creativity, and PR can help elevate any business and affect a whole range of parameters - SEO, leads, increase the number of leads, outreach, and affect brand reputation.

What is voice cloning?
I want to believe that you have at least heard of Respeecher and voice cloning using artificial intelligence. If not, I am here to tell you about it. How does voice cloning happen and work? First, there are two subspecies of this technology: speech-to-speech and text-to-speech.

Let's first consider text-to-speech . When you type text, for example, through various unethical tools, any text can be converted into the voice of a certain person. This is not very ethical, since public figures often do not give permission to use their voices. The previous speaker mentioned a company that simply posts the voices of famous people and politicians online without their permission. This is wrong and can be dangerous if the technology is used unethically. The disadvantages of text-to-speech are that it has a robotic voice that does not convey nuance, articulation, and emotion.

Speech-to-speech is when a voice actor or you dictate an audio track and the voice of a specific person is superimposed on top of it – a historical figure, an artist or an entertainer, if you have permission to do so. This is called speech-to-speech. At Respeecher, we work with both profiles, but speech-to-speech is our main focus because it is very high-quality. This is what Hollywood companies are fighting for. It is important for them to convey every emotion and manner of communication, and this can be achieved precisely through speech-to-speech.