The system calculates the total value of conversions for the specified period.

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How is it calculated:


Conversion rate
Conversion rate is the ratio of the number of site visitors to the number of users who completed the target action.

But an important point:

In Google Ads, this indicator is calculated as el salvador telegram data the ratio of interactions with the ad to the number of users who completed the target action. This should be taken into account in order to correctly summarize reports.

* The indicator is displayed in percentage.

How is it calculated:

Conversions / Site Visitors x 100

ROAS
ROAS (Return on Advertising Spend) is an indicator for measuring the effectiveness of advertising campaigns, reflecting the ratio of revenue to the amount of advertising costs.

This is the main indicator used by traffic specialists to assess effectiveness, because in fact it reflects the return on investment in advertising.

For each business and product, the normal ROAS indicator will be different, because the calculation of the minimum allowable value (break-even point) takes into account the cost price, variable costs, and margin.

* The indicator can be displayed in percentage or numerical format.

That is, ROAS - 5 = ROAS - 500%, and in turn, ROAS - 10 is the same as ROAS - 1000%

How is it calculated:

Conversion Value / Cost

Explanation: if ROAS is 800%, this means that for every 1 hryvnia spent, we earned 8 hryvnias from advertising.

ROI
ROI (return on Investment ) is an indicator for measuring the financial result of an advertising campaign.

ROI is very similar to ROAS, the main difference being that ROI takes into account the cost of production, while ROAS does not.

* The indicator is displayed in percentage or numerical format.

How is it calculated:

(Income - Expenses) / Expenses x 100%

For example:

In one month, we received orders worth 300,000 UAH. At the same time, we paid the specialist 10,000 UAH for his work, and the advertising budget was 25,000 UAH.