Google Ads launches new promotional code formats

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Google Ads is introducing new ad formats that use barcodes and QR codes, bridging digital and physical shopping and making it easier for customers to take advantage of offers. These innovations give advertisers more ways to share promotions and improve the customer experience.

Main features:

Barcodes: Supports a variety of formats, including Aztec, Data Matrix, and EAN-8. Advertisers must enter valid barcode numbers for proper operation.
QR codes: Can hold up to 720 characters of text, allowing you israel mobile database to share detailed promotional information. However, QR codes do not support links.
When creating promotional assets, advertisers can choose a barcode or QR code option and then enter information according to the format rules. This allows customers to easily redeem offers both online and in-store, strengthening the connection between digital and physical touchpoints.

This update brings new opportunities for advertisers to engage customers in a modern, flexible, and easily accessible way.

Conclusion
The second half of January 2025 has once again confirmed that the dynamics of the SEO and PPC world constantly require adaptability and vigilance. By following the latest changes and updates, we gain a competitive advantage and the opportunity to better target our campaigns. We hope that this overview has provided you with useful insights and inspiration to further improve your strategies.

Remember that the key to success is not only to follow new trends, but also to be ready to apply them in practice. Flexibility, an innovative approach and a willingness to learn new things are the basis for success in the rapidly changing environment of online marketing.