Ambush marketing concept

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In today's article, we're talking about marketing deception . But don't worry! This also has a lot to do with the concept and practices of ambush marketing , and you'll understand why later.

However, before going into the subject, it is worth reflecting a little.

Major events like the World Cup, the Olympics, and the Super spain phone number list Bowl tend to stir up the emotions, interests, and routines of millions and billions of people around the world, right?

Brands that exclusively sponsor or support these major events have very valuable advertising space. In fact, they use these environments to control the monopoly of consumption and exposure during the programming.

So far, nothing special. After all, these brands paid for this exclusivity. But what about those who are not official sponsors of these events? What can they do to attract the public's attention?

That's where some tricks (which can be good or bad) and ambush marketing come in. Below, you'll better understand this concept, the main examples, and possible punishments for those who practice it.
Ambush marketing can be understood as a set of parallel advertising actions, direct or indirect, carried out by non-sponsoring brands.

It is about taking advantage of the visibility, movement and consumer interest generated by major events, even without sponsoring them .

Typically, this is a strategy used by brands that compete directly with the official sponsors of an event or program.