Reach the company's target audience

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We must always remember that these strategic definitions are aimed at the success of the actions, that is, achieving the desired goal from the beginning.

Media planning considers factors such as the execution time of campaigns, the channel that will attract the target audience, the one that will have the greatest impact in volume, the one that will have the best cost-benefit ratio, among other important points.

Below, you will better understand some points that justify the use of media planning as a strategic tool.


Strategic communication depends on the precise reach of the switzerland phone number list company's target audience. When defining the media plan, analyzing the landscape in depth will help you understand where the brand's audience is.

With this work carried out competently, the marketing team will detect through which channels the execution of the campaign captures the attention of those who consume the company's products.

The definition of the plan has this detection as one of its guidelines. In order to choose the media, it is essential to consider what are the possibilities of finding the corporate target audience when using them.