This video demonstrates how to analyze product data and use it to adjust bids. I recommend you watch this video as it can provide you with valuable insights.
Once you have enough data – around 20-30 conversions per campaign – you can move on to a ROAS strategy. It’s important to understand that you shouldn’t throw away your manual bidding strategy. This is a transitional stage as you deploy and train your advertising machine. You’ll eventually be able to automate the process, but it’s important to get it right first.
Thus, working with a manual CPC strategy will allow you bosnia and herzegovina telegram data to analyze the market, understand which products are worth investing in and how they pay for themselves. This is an important stage when you build the foundation for further optimization and scaling of your advertising strategy.
Be sure to try using GTINs (old Google data from 2018, when we were preparing for one of the events, gave us internal statistics that products with GTINs receive 20% more impressions). There are several reasons for this: first, Google trusts products with GTINs more, treating them more loyally, as they are verified products; second, Google understands which queries to suggest products with GTINs for, which helps ensure more relevant queries and less garbage.