Online retailers can now add an optional short name to identify their products in Google Merchant Center. How do I do that?
Short titles differ from the existing title attribute in that they are intended to be displayed in "browsy experiences" such as Discovery campaigns and Shopping ads .
Online retailers can now add an japan phone number data optional short name to identify their products in Google Merchant Center .
The new [short_title] attribute differs from the existing [title] attribute in that the short title should be concise and is intended to be displayed in "browsy experiences" such as PPC Discovery campaigns and Shopping ads in Gmail.
We have been seeing the Shorts video format on YouTube for a while now. You could basically say that it is a variant of Stories, which we know mainly from Facebook or Instagram . YouTube Shorts are short videos, maximum 60 seconds long, that YouTube users can upload to this channel (they are created directly in the YouTube application) and supplement them with short audio excerpts that are offered in the service's music catalog. They can also add various filters, adjust colors, etc.
Why do we care?
Full product names are often shortened in the "browsy" contexts that Google mentioned, meaning users may not see all the relevant information from your ad . Short names provide marketers with an alternative, concise way to identify their products, which could help increase click-through rates .
Google Merchant Center adds short name option
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