1. How does social media impact entertainment?

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Watch the Masterclass webinar with Rachael Karten to learn more about creating meaningful content that entertains and engages your audiences in a real, authentic way.

Frequently asked questions

Social media has changed how audiences afghanistan phone number data consume content by becoming entertainment platforms. It’s no longer just about connecting with family and friends. Short-form video platforms like TikTok and traditional social networks like Facebook and Instagram have opened up new doors by optimizing their algorithms for discovery and engagement and creating an endless scroll of entertaining content.

2. How has social media changed entertainment marketing?

Social media has lead to a rising boom in content creators developing user-generated content that is entertaining, authentic and monetized. These influencers have become just as influential as celebrities and enabled brands to optimize marketing budgets to reach wider audiences and build deeper connections with customers.


Unless you’ve been living under a rock, you’ve likely heard of TikTok—the short-form video platform that has been the basis of a number of viral moments over the last couple of years.

If your brand is on TikTok, you’re probably aiming to create your own viral moment. A combination of a well-thought-out TikTok strategy, posting at the right times and mastering TikTok SEO can be a huge help in your endeavor.