This of Agents is the other great revolution of HubSpot Spotlight 2024. In effect, you have a (virtual) collaborator at your side capable of suggesting and creating analyses and contents in a short time.
Agents specialize in 4 areas :
Customer : is the virtual assistant dedicated to customer service. It learns from the knowledge base you have built on your platform, your site and blog and is able to provide structured answers to your customers 24/7.
Prospecting : Based on data czech republic phone number sample in the CRM, this agent researches and executes strategies to help build a more qualified and engaged pipeline.
Social : The assistant analyzes data, market trends, audiences and provides suggestions to generate content to engage the public.
Content : works in tandem with the Social agent, generating content such as landing pages, texts and newsletters that can be used for campaigns.
Breeze Intelligence: Next-generation data enrichment and analysis.
There are 3 tools presented by Hubspot Spotlight under the Intelligence umbrella ; all of them - in different ways - provide data and solutions to the platform user or potential customer. Let's see in detail:
Form shortening : based on the information in the CRM, this artificial intelligence is able to improve the browsing experience of a website. When the user gets to the point of filling out a contact form - in fact - it hides the fields already filled in in the past, thus reducing the lead's effort and improving the conversion rate.