E-commerce fraud warning signs: Stop scams before they start

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More advanced cases involve stealing pages from a high-ranking site and siphoning their traffic from search engines. Pagejacking is also commonly associated with “mousetraps,” where a page prevents users from leaving, for example by opening a new window every time the user tries to close the browser or flooding their computer with endless pop-ups.

But when it comes to e-commerce, page skimming is another effective phishing technique, such as imitating a site 's login page to harvest usernames and passwords. The last thing an e-commerce brand wants is for its customers to question its legitimacy every time they log in.

4. Chargeback Fraud
Chargeback fraud is painfully simple and unfortunately common. Basically, the scammer buys a large e-commerce order and then cancels payment after it ships. They keep the merchandise when it arrives without paying a cent.

Methods vary, but it can be as easy as the scammer calling argentina phone number data the credit card company and saying that your identity has been stolen.

Another popular technique is to claim that the delivery never arrived, so the scammer receives a duplicate of the order for free. Even if the scam is detected in time, even in the best of situations, the merchant still has to investigate the false claims.

To get things done, merchants need to differentiate “friendly fraud” from actual chargeback fraud.

Friendly fraud is when a legitimate customer accidentally causes chargeback fraud, such as missing a package delivery or entering incorrect payment details. Merchants are caught in the dark about whether a chargeback had malicious intent or was just an accident, for fear of offending a well-meaning customer with accusations of fraud.

Ecommerce brands operating under a subscription model often deal with friendly fraud, as customers claim they were unaware that charges were recurring. It’s best for subscription brands to make charges clear and obvious before customers sign up.