We're living in a new era for online businesses: Software as a Service . This type of application and program usage has created a new type of business. And, as such, this business requires a new type of marketing. How should SEO be done for SaaS?
The SaaS model provides businesses with a model of decentralized technological solutions.
For a fee or final price, organizations of all kinds can use cloud-truemoney database based software, that is, from external servers. These servers belong to the SaaS company, which provides specialized software: office software, antivirus software, design software, payment gateway software, among others.
Despite these qualities and the opportunities it offers businesses, SaaS is a model that hasn't expanded to its full potential. If we want to expand its market, we must turn to the tools that Inbound Marketing offers.
The most important of these resources is the strategy used: search engine positioning , SEO.
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Search engine optimization is an inbound marketing strategy that seeks both the sale of products and services and customer loyalty. In other words, it establishes a lasting bond with your customers.
QUOTE: SEO for SaaS should focus on the solutions you offer and the customer experience you provide .