The decentralized way in which fintechs operate facilitates access to populations underserved by traditional banking: from people in communities without bank branches to adults who haven't built a credit history.
At the same time, the ease with which technology is offered is one of the office 365 database Fintech trends that appeals to one of the most elusive sectors for traditional financial services: digital natives. Generations who have never known a world without the internet find themselves comfortable with this type of platform.
The common factor in these preferences is the same: customer experience.
When it comes to Fintech marketing, marketing is a fundamental exercise in reaching their customers. The internet, of course, is the natural medium on which they should focus their marketing strategies .
And, among the means to segment and channel Inbound Marketing strategies, social media is an invaluable tool for Fintech companies.
One of the most important tasks to carry out when designing an effective marketing plan for current Fintech trends is so-called "social listening." This measurement is particularly important for companies that value the customer experience.
The added value that Fintech trends must leverage is customer experience.