How to systematize the processing of applications and get twice as many requests from the site

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Content
Results
The Nectarine agency helped ID Land employees speed up the processing of requests and increase their number without additional advertising costs. The client's task was solved using standard call processing scenarios and CoMagic widgets.

Client
ID Land is an investment and development company operating in the Moscow region real estate market. It implements its own territorial development projects and organizes sites for business development in the industrial production and agribusiness sectors.

Tasks

Speed ​​up the processing of requests by automatically telegram brazil amateur distributing them to the appropriate departments.
Increase the number of hits from the site without additional advertising costs.

Lyudmila Falkovich, Head of Advertising and Marketing Department, ID Land

In 2018, ID Land began providing cadastral services for individuals and legal entities. The new direction required promotion. This task was taken on by the Nektarin Advertising Agency.

During the work process, it became clear that a number of technical problems needed to be solved, for example, dividing incoming calls and requests into two departments: the sales and acquisitions department (sale of land assets) and the cadastral services department.

CoMagic helped with this. We have been working with this service since 2016 — we track all types of requests to the company and their sources.

When a new division was created – the cadastral services department – ​​CoMagic provided us with prompt support in analyzing new tasks and solving them.

What tools were used?
PBX (virtual PBX)
Widgets
Call tracking
Improved website usability with CoMagic widgets
The company provides more than 10 types of cadastral services and a large selection of goods - land plots for wholesale and retail purchase. When analyzing user behavior on the site, it turned out that a client who came to the site for the first time needs to quickly navigate to quickly select a suitable product or service. This solution was the application form. The CoMagic widget allowed the client to indicate the desired department for contacting along with their question. This helped to immediately divide clients into categories "B2C product", "B2B product", "service", receive requests for a call back and quickly process them.


Set up notifications for employees of each department
The widget with the choice of the required department also accelerated the processing of requests from clients. Previously, a notification about a new application was sent to the general mail, where it could get lost or wait until the manager got to this letter. Losing time led to losing the client. Now, an application sent to a specific department immediately came to the mail of a specialist of this department. Even if the employee was on the road, he received a notification on his smartphone and immediately contacted the client. This made it possible to no longer lose applications from the site.