Marketing Stack is nothing more than the intelligent use of technology in the world of marketing. It's the integration of different tools used for analysis, monitoring, and research, among many other activities. Yes, that's right! Those platforms you use every day to facilitate and accelerate your work.
Marketing Stack: Why Bet on a Technological Vision?
The answer is more than obvious: technology simplifies our doctor database lives. And, if we're talking about marketing, there's nothing cooler than having, for example, large volumes of data analyzed on a platform and then linking them to a sales tool.
Optimization of Results
At a general level, implementing a Marketing Stack allows for optimized results at every level, as technological platforms provide a highly efficient range of work organization . Among these, we can highlight CRMs and CSMs.
These tools can accelerate processes, eliminate obsolete circuits, and eliminate manual tasks that slow down teams' workloads in each sector. This improvement will soon provide superior results compared to those obtained with work methodologies used in the past.
Integration between Different Tools
Marketing directors will be responsible for selecting the tools that solve business problems; that is, those that best fit the industry, process, budget, and number of employees.