Case "Unified Center for New Buildings"

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IP telephony for real estate: how amoCRM, telephony and analytics helped a real estate agency scale
Content
Result after three weeks
What remains to be done
How to conveniently build business processes, ensure transparent control over the work of employees and receive more high-quality applications from clients. The client's case, the real estate agency "Unified Center of New Buildings", is provided by UIS partner - the integrator company IBAY.

Andrey Polovkov, managing partner of ECN (Unified teba whatsapp number south africa Center of New Buildings – real estate sales in St. Petersburg):

I have been working in real estate for 10 years, including more than 5 years at the company "Unified Center of New Buildings". Constant growth even in times of crisis provided us with a non-standard approach to business processes. After receiving my second higher education in the qualification "Management", the task was set to build a scalable system for an agency for the sale of primary real estate.

Over the past 5 years, like many companies, we have changed more than one CRM system. As you may have noticed, there are no ready-made solutions that are ideal for real estate. A competition was announced on Internet resources to find an IT contractor to set up the service for us.

The established team of the sales department of developers of St. Petersburg on Nevsky Prospect is 8 experienced managers-realtors + ROP and more than 100 requests per day from various electronic platforms and our websites.

Of course, we shouldn’t forget that the work of a real estate manager also involves going to showings, collecting documents and concluding deals.

Such a flow must be properly organized, and it is also necessary to control many factors and nuances 24 hours a day, 7 days a week, including:

Don't lose incoming requests from different sources.
Provide high-quality communications for managers with the ability to work outside the office.
Monitor the movement of customers through the sales funnel.
Organize quality control of managers' work.
Control and optimize advertising and promotion costs.
It was decided to combine these tasks into a coherent system of the following:

CRM – IP telephony – End-to-end analytics.The guys from the IBAY company, which specializes in the comprehensive implementation of CRM in the sales department, took on the task.

Ilya Davydov, head of the IBAY company:

We analyzed the competitors' market and modern industry solutions. We developed and approved the concept. A step-by-step plan for implementing CRM in the sales department was developed.

First of all, we set up a digital sales funnel in amoCRM, set up rights delimitation for managers and, using our “Hiding information” widget, made the display of amoCRM for managers as simple and clear as possible. This allowed us to quickly and painlessly train the guys to work effectively in the program.

Next, we solved the telephony issue. We refused expensive and inconvenient services and connected the company to our partners – UIS telephony. Close cooperation allowed us to conclude a service agreement in a short time and organize mobile SIP telephony thanks to the FMC technology provided by UIS.

So, managers call from mobile phones, call records are recorded in the CRM, incoming call processing scenarios are configured, and now the current client, when calling the generalcompany number 8 800goes to a personal manager, and a new client goes to the first one who is free.

The next step was to connect UIS call tracking:

We purchased a pool of numbers for placement on various electronic platforms, such as: Yandex.Real Estate, CIAN, Avito, EMLS, etc.
We connected the company's websites to the end-to-end analytics of UIS and set up the transfer of requests from the websites to amoCRM.
We set up context in Yandex and Google and connected advertising campaigns to call tracking and end-to-end analytics of UIS.
We tested the entire bundle. Special thanks to the responsive support and experienced technical specialists of UIS.
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