How to Find the Right Keywords for Your Website

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Choosing the right keywords and keyword phrases is a very important step for successful search engine optimization. Increasing traffic to your site should be your priority, but attracting the right audience should be a necessity. Choosing the most effective keywords to connect with your target market may take time and research, but the results will be worth it.

There are many ways to choose the right keywords that will bring the right people to your website. However, it is sometimes difficult to choose the right terms for Google. There have been many changes in search behavior and patterns in recent years, and these are constantly changing. If you want your web pages, content marketing, and email marketing to deliver optimal results, you need to understand how to research and use keywords in today's environment.

Do you want to know what your potential customers are really looking for when they search the contact number data Internet so you can offer them the best possible answer and thus increase your chances of being well positioned in the search engines?

What are good keywords and why do we use them?
Keyword research is a priority during an SEO mission

We often talk about keywords, although these can consist of one or more words. They correspond to searches made by Internet users in search engines and the more words the entered expression contains, the more specific the request will be.

For example, you sell shoes. If your user enters the term “shoes,” the results will be extremely varied and it may be difficult for them to navigate. On the other hand, if they understand the term “wedding shoes,” they will target their query more precisely and find you more easily if you offer them content that responds to it. Of course, the volume of research on this keyword will be less important, but much more relevant. It is these very specific requests that will feed the long tail.

Choosing good keywords will consist of finding expressions:

1. That corresponds to your activity
2. That respond to your target's research
3. Where the competition is low enough to quickly achieve a good position
4. That are sufficiently researched to acquire relevance

In fact, the holy grail of any good SEO strategy is the highest ranking in search engines when the user types a query into their search bar.

But finding the right keywords will also help you organize your website architecture and establish a real content strategy, avoiding repeating the same topic over and over again. This way, you will have a site that is coherent in terms of navigation and effectively optimized for search engines.

Here are 5 tips that will allow you to get to the heart of your users' real expectations and develop a list of good keywords or queries based on unbiased data related primarily to your users' behavior.

1. Think like a customer
First, identify your target audience and try to put yourself in the customer's shoes when creating your initial list of keywords. Ask yourself, what will I search for if I want to buy these types of services and products? You can also ask other people about this, such as friends, family, and current customers, to get their opinions on phrases they would use when searching for your products and services.

2. Study the competition
Make a list of your top competitors and visit their websites to see what keywords they are targeting. Read through their content as well and look at their meta tags to help identify keywords. Not only will looking at your competitor's keywords help you see what you might be missing, but it will also help you expand your list of ideas.

Find out who your products and services are for. To do this, you need to determine the typical profile of your ideal customer. Knowing your audience will allow you to think about the keywords they might use to find your products. Do you have any questions about the procedure for building your Buyer Personas?

You don't invent anything, you simply put yourself in the shoes of your interlocutors and think of the terms they might search for. Imagine that you are proposing shoes for teenage girls, you will have to look for synonyms for the term trend, fashion, trendy. If your target audience is older women, you will have to resort to the lexical field of comfort and strength.

3. Understand long-tail keywords
Long-tail keywords are a combination of three or more words or phrases. While long-tail keywords tend to generate lower search volumes, they generally attract more relevant traffic, are typically less competitive, and are easier to rank for. Choose long-tail keywords that help specify your product or service.

4. Understand your buying cycle
So, a good understanding of the buying cycle perspectives is essential to sending the right message at the right time. Depending on the stage they are in the buying journey, their expectations regarding content will not be the same. As a result, you will not use exactly the same queries depending on the phase of the buying process.