There are many analysis tools

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but here we mention only a few such as Google Analytics which also allows you to check what is the direct traffic to the site. Google Search Console also allows you to monitor branded queries to find out if the brand is being talked about.

Other software, however, allow you to analyze a buy usa mobile number website's backlinks , while social media insights (such as Facebook or Instagram, for example) can provide useful information on mentions and people's engagement.

Is measurement really important for increasing brand awareness?
Yes, knowing the exact degree of brand perception by people is the first step to build an effective strategy and understand how to set up a correct marketing campaign to increase brand popularity.

A concept that cannot be confused with brand reputation , which is instead based on the consideration that people have towards a company. With brand awareness, in fact, we work above all on knowledge and notoriety.