It's time to prepare for the Black Friday campaign

[suchona.kani.z]

Black Friday is coming. Participation is not mandatory, but it can be a great way to increase brand awareness and sales. The question now for retailers is whether or not to participate in this event. And if so, how to create a truly effective marketing campaign and when to start it.

To get involved or not? That's what it's all about.
According to market analysis , Black Friday sales have shown significant growth over the past decade, with online sales reaching record highs every year . You can see specific figures for 2023 in the Czech Republic here .

This year's Black Friday falls on November 29th, and based on previous years, it's expected that there will be a full business week of discounts before or after Black Friday. Many retailers are already preparing their campaigns, but others are still deciding whether Black Friday email marketing is worth it .

We offer you a few pros and cons to consider:

+ Customers are excited and ready to spend. Discounts often brazil email list entice them so much that they end up spending much more money.

+ Discounts can sway website visitors to buy from you, giving you the chance to turn one-time customers into loyal ones .

+ Existing customers will appreciate your participation in Black Friday, which will ensure their loyalty .

+ Black Friday is also a great opportunity to sell last-minute items and clear out warehouses .

– Big discounts devalue your work and can even lead to losses, especially if you are a small business.

– Customers often buy only once thanks to discounts, but then they don't come back to you.

– Your offer can easily get lost in the flood of others.

– Massive customer interest places really high demands on website performance .

If you've decided to go for it, you need to prepare a great email campaign to let people know about your participation. We'll give you advice on how to do that in the second part of the article, but now we have a tip for those of you who have been convinced by the points against.

An original way to (not) participate in Black Friday
If you feel that deep discounts would undervalue your goods and damage the integrity of your brand, solve it like LOOQ Designermode.