Select the contacts you will reach out

suchona.kani.z · Post by **suchona.kani.z** » Sat Apr 19, 2025 3:42 am

Use open rate statistics to classify inactive emails .

If you decide to classify by time , i.e. by the time the recipient did not open your email, don't forget to take into account the frequency of sending.

You can roughly stick to this model.

Number of emails per month Time to be included among inactive contacts
5 9–12 months
6–14 6–9 months
15–30 3–6 months
Another option is to categorize by the number of unopened emails . For example, HubSpot, by default, evaluates 11 such emails as a “disengaged contact.”

Ask yourself these questions :

How often…

… people visit your website?
... do consumers shop with you?
… users read your blog?
Some recipients may not open your messages but regularly engage in other user activities, so always compare open rate statistics with website behavior .

Select content
The content of reactivation emails is closely related to their purpose.

To wake up a dormant contact and get them to convert , use a positive poland email list incentive . Offer them free shipping, a discount, or another special, but limited-time offer.

For example like this:

How to wake up a dormant contact to convert?
Source: reallygoodemails.com
By the way, the “we miss you” style is one of the most popular and effective. Take advantage of it and combine it with a call to action :

"Hello, it's been a long time since we last saw each other. But we trust that everything is fine. Will you come back? Since your last visit, our blog has added a lot of interesting articles. Check them out so you don't miss anything." (Source: blog.medio.cz)

To find out the reason for a contact's passivity, request feedback .

Ask the recipient for feedback.
Source: reallygoodemails.com
And if you need to find out if a user is really no longer interested, just ask .

How about a reactivation campaign.
Source: reallygoodemails.com
Remember, a campaign doesn't mean one single email . If a recipient's engagement has faded, you'll likely need more than one message to get them back.