The process of conversion optimization

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The conversion rate optimization process is a continuous, iterative approach aimed at systematically improving the user experience and thus converting more visitors into customers. A clear goal should be established at the beginning, based on data-driven insights. This allows targeted, incremental optimizations to be made to the website and sales process, leading to better long-term results.

1. Analyse:
In the first phase, extensive data is collected using web analytics, heatmaps, click paths, peru phone number data and user feedback. This analysis provides valuable insights into where the website is failing and which elements can be improved.

• Google Analytics : Provides detailed insights into visitor behavior.

• Hotjar & Crazy Egg : Offer heatmaps and session recordings that show where the website is failing.

This analysis provides valuable insights into which elements can be improved.

2. Hypothesis formation:
Based on the insights gained, concrete hypotheses are formulated. These should be clear, measurable, and testable. For example, the assumption could be that an overloaded call to action lowers the conversion rate or that optimized navigation guides users more precisely.

Google Data Studio : Can be used to visualize data to develop informed hypotheses.

3. Implementation and testing:
Following hypothesis formation, targeted measures are implemented and tested. A/B testing or other experimental approaches are used to test different versions of the website.

• Optimizely & VWO (Visual Website Optimizer): Offer extensive testing options to find out which changes lead to an increase in the conversion rate.

This testing phase allows you to find out which adjustments really work and achieve a better conversion rate without changing the entire website design at once.

4. Evaluation and continuous optimization:
After the tests are completed, the results are evaluated in detail. Successful measures are implemented and further developed, while less effective approaches are revised or discarded. This cycle is repeated continuously, ensuring that the website constantly adapts to the changing needs of users and is continuously optimized.