How our food scientist summed up the results of 2017

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We spoke with Startpack's Developer Tribune about the trends in the development of the B2B cloud services market in the past year and made some predictions for the coming year.


Stepan Deshevykh, Senior Product Manager for UIS Virtual PBX:

The last two years have been difficult for small and medium telegram free number iraq businesses in Russia. Closure of companies is among the top reasons for abandoning SaaS services. And the average portrait of a business that uses cloud tools is now different from what it was a year ago: they need more sophisticated, but at the same time less complex to configure services. We see this in the demand for IP telephony . It is expected to increase the operational efficiency of the business and, ultimately, greater economic return.

We predict an increase in the use of integration capabilities of multi-profile B2B services. APIs are used to create personalized service services, which, for example, help to reduce the load on the call center twofold.

Another noticeable trend in our segment is the explosive growth of WebRTC technology, which will continue in the next two years. You no longer need to buy a hardware phone or install a client on a computer or smartphone. The browser is the client, and it works reliably and equally everywhere.

We also see a general fascination with outbound calling among businesses. Perhaps, it is an effective sales tactic. Or it is necessary for the company's business process when it is necessary to deliver an important message to clients. The rapid development of this market has led to the fact that subscribers are already frankly tired of the number of attempts to sell them something cold. We see this by the increase in the number of unsuccessful calls during outbound calls. Companies are tired too - and have already started ordering anti-spam services from us. Kaspersky Lab has released special software for smartphones that can combat unwanted calls and telemarketing.

Another noticeable change is the standardization of virtual PBXs . Almost everyone has the service, they are becoming similar to each other. In the competition of solutions, not functional capabilities, but other factors are starting to work: the ability to find and attract a client, retain, provide high-quality service and connect him, create added value and fit into the client's business processes.

Forecasts and expert assessments of SaaS trends from other leading players in the Russian cloud market are in the full version of the material on Startpack .