How to Create an SEO Friendly URL Structure?

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Search engine optimization is the entirety of the work done to ensure that your website ranks higher in search engines. An important part of SEO is creating the URL structure correctly. URLs define the address of a web page and when created correctly, they help both users and search engines understand your page better.

Short and concise URLs are easier for both users and Phone number library search engines to understand and remember. Try to keep your URLs as short as possible by avoiding unnecessary words and characters. Short URLs look more aesthetically pleasing on search engine results pages (SERPs) and can increase click-through rates.

Include Keywords
SEO-friendly URLs include your page’s main keywords. Keywords tell search engines about your page’s content and can positively impact your rankings. However, you should avoid keyword stuffing and make sure the URL looks natural.

Use Hyphens Instead of Underscores
Search engines like Google do not recognize underscores (_) as joiners and do not recognize words as separate words. Therefore, you should use hyphens (-) to separate words. Using hyphens makes the URL more readable for both users and search engines.

Use Lower Case
It is considered a best practice to use lowercase letters in your URLs. Capital letters may be interpreted as different URLs by some servers, which may cause your pages to be considered duplicate content. Using lowercase letters keeps your URLs consistent and standard.

Avoid Special Characters