Do Your Readers Want to Make More Money, Lose Weight, Find a Nicer House, Travel More Often, or Dress More Fashionably? Same Thing in Your Newsletter Email Subject Line. Arouse the Reader’s Curiosity Maybe Curiosity Kills the Cat, but It Also Gets Your Emails Opened More Often. We Call This Attraction. Humans Have an Innate Desire to Satisfy Their Curiosity. That’s Why, Before the Advent of Dvrs and Netflix, People Were Willing to Endure Mind-numbing Commercials to See What Would Happen Next on Their Favorite Tv Shows.
Use This to Your Advantage. in You albania phone number libraryr Newsletter Subject Line Can Significantly Increase Your Open Rate. Offer Your Readers Something Special Think of Your Email List as a Special Club. Members Only, Right? We Like to Feel Special, Appreciated, and Valued. You Can Help Your Readers Feel That Way by Offering Something Special. Maybe It’s a Discount Only Your Subscribers Can Get, a Free Shipping Offer That Lasts a Month, or a Free Copy of One of Your Digital Products.
Start a Great Story Storytelling is One of the Best Ways to Improve Your Newsletter Subject Line. Think of the Subject Line as the Hook for Your Story. It’s What Gets Your Email Recipients to Turn the Page — or, in This Case, Open the Email. Sites Like Upworthy Do a Great Job of This With Their Article Titles. Start a Great Story You Can Follow Their Example, but Be Sure to Deliver on the Promise of Your Subject Line.