PR: Opening the Path to Success

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The success of a public figure, brand or product largely depends on reputation. And PR creates it. A competent one can restore even a completely tarnished one, but an ill-considered or unprofessional one will harm even the most impeccable one.

Therefore, it is worth ordering such a service from specialists – the Fractus company. We offer a comprehensive approach and services of highly specialized specialists.

PR: subtleties and differences from advertising
Public Relations or PR for short is translated as "public relations". It is a set of technologies that form a positive memorable image of any object (product, brand, organization) or person in the public.

But PR should not be identified with advertising – they angola email list 276670 contact leads are not the same thing. The goal of advertising is to sell, the goal of PR is to inform the audience about someone or something. And PR marketing is quite unique: unlike classical marketing, it does not work to make an immediate purchase, its effect is stretched out over time.

PR: subtleties and differences from advertising

Types of PR
There are several approaches used to classify PR. One of them is quite unusual – it uses a color scheme. Black or white PR – these concepts are well-known, but there are others:

White . Classic version. Only positive information and positive news are used.
Black . It targets competitors and uses very dishonest methods - denigration and provocation.
Gray . Based on speculation and rumors, again, aimed at competitors - to tarnish reputation.
Yellow . Outrageousness, hot facts and scandals - this is what they take into service.
Green . Socially responsible, with environmental issues at the forefront.
Pink . Deliberately idealized, sugary information, sometimes embellished.
If we systematize them by direction, then they are:

PR in the media;
on the Internet;
viral;
interior;
external;
Self-PR (self-promotion).
The division by specificity defines the following types:

Political . Activated during election periods to promote politicians and party organizations.
Commercial . Works on the recognition of a business, brand or product.
Social . Promotes the work of social and public non-profit organizations.
PR methods
What is used for PR? Press releases and printed materials, online PR (corporate websites, third-party platforms, social networks), articles in the media (electronic and printed), sponsorship, events for the population, targeted meetings with journalists, cooperation with the authorities. Even viral PR is used - "word of mouth".

Who needs PR?
It is used in different cases: during elections, when introducing a new product to the market, to maintain image or restore reputation, during rebranding , when entering the market.

Who needs PR?

The best solution is cooperation with Fractus
PR services – this concept is complex, quite responsible, labor-intensive and difficult. It requires the involvement of many specialists, not only a PR specialist. This is a marketer, advertiser, sociologist, designer. Therefore, you should contact professionals – the Fractus company.

We have a team that can create a marketing strategy for B2B and B2C segments. We fully immerse ourselves in the business, study the activities of competitors, and only then begin work. We will help with the development of the concept, select sites and tools, and launch a full-fledged PR campaign.

Want to make a name for yourself? You can order PR from us. This is a professional approach that will create positive recognition. Let's collaborate!

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