Sincere Marketing: The Trend of Honesty

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At first glance, marketing is about sales at any cost, and not honesty at the forefront. But that is not entirely true. In an era of increasing numbers of cynical buyers, sincere marketing is becoming a trend. It is based on honesty and transparency. And it allows you to achieve the most important thing - trust and recommendations from customers. And customers who trust become regulars.

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Sincere Marketing: The Essence
Sincere marketing is a fairly new trend. It is based on truthfulness, a brand's sincere willingness to help the buyer, to show why he really needs the product. And not sales at any cost. The approach is used primarily to work with the most difficult type of buyers - the cynical one .

Sincere Marketing: The Essence

Building a reputation as an honest brand and working anguilla email list 7582 contact leads on its image, attracting customers, and cultivating brand advocates are all tasks of sincere marketing.

Not only tall, slim and young models appear on the covers, but also plump, below average height, older. Instead of glossy paper, recycled paper is used in printing and they talk about it. If reality has forced them to raise the price of a product or reduce the number of units in a package, they don’t keep quiet about it either. And videos of real life without embellishment collect a lot of views.

Principles of Sincere Marketing
Bringing benefit . The first thing a company does is try to solve a customer's problem by offering a product or service. And it solves, not pretends to. Benefit comes first.
Be honest . These are real reviews, real stories, unedited photos, honest statements about flaws, full models in advertising, real information, not exaggerated.
Be specific . Veils, epithets, praise, hints and half-truths are not the principles of sincere marketing: it speaks precisely and to the point.
Admit mistakes . In the eyes of the buyer, attempts to justify themselves look pathetic or annoying, but admitting a mistake has a powerful force: it can even bring back a lost client. And a real story about failure can generate more followers than a glossy success story.
Don't be pushy . It would seem that pushing is a sincere desire to help. But it's repulsive. That's why help is provided when the customer asks for it. Or they unobtrusively ask him if he needs it.
Offer bonuses . Who doesn't like bonuses? Especially modern customers. This is about caring for the client and building long-term relationships. A company that doesn't spoil its customers with goodies is suspicious.
Support . Another feature inherent in sincere marketing. How can one not recall Burger King's action in 2020: during the epidemic, it called on people to buy products from competitors, such as McDonald's. This move is truly sincere, and the message went viral, and its followers increased.
Principles of Sincere Marketing

Who is it suitable for and who is it not?
Individual entrepreneurs, family businesses, small companies successfully use sincere marketing techniques. But the larger the company, the less sincerity it has (with some exceptions). And even more so in the B2B sphere or in a corporation, where it would be simply inappropriate, for example, working with government orders.

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Categories: Blog , Marketing , Useful articles
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