That’s why you need to learn how to follow SEO best practices that can get your content discovered by more people. That includes things like:
Nailing your keyword research
Focusing on user intent and understanding the needs of searchers (not just search engines)
Taking your time writing SEO-friendly headlines
Using the right heading tags
Optimizing your page URL
Being strategic with your links
Crafting an enticing meta description
Optimizing your images
Ensuring mobile friendliness and reducing page loading times
Promoting your content (where your audience is spending their time online)
For a deep dive in how to quickly optimize your blog content, read my guide: 10 Blog SEO Strategies to Get More Readers today.
Use guest blogging to increase your reach
Guest blogging is hands down the #1 way to drive the best quality, highly targeted traffic to your blog (from the websites where your ideal readers are already spending their time).
Check out the spike in traffic I got from my very first guest post back in 2014 on the Buffer blog:
Google Analytics Traffic Graph of When My First Guest Post Published as Part of My Blog Business Plan
So, what’s guest blogging? It’s very simple, really.
Guest blogging is the act of writing a blog post that you publish on another website which is not your own—presumably one that has the right kind of audience you’re trying to tap into. It’s a win-win for the blog or publication that accepts your (high quality) guest post, because they’re getting free content that they want for their readers, and you’re getting the opportunity to tastefully link back to your own blog within the guest article.
Four of the biggest advantages you’ll get from guest blogging are:
Relevant traffic. This is extremely important, so make sure you’re armenia phone number library blogging on sites frequented by your targeted audience (this comes down to smart blogger outreach).
Build quality backlinks. Guest blogging is a great way to build your portfolio of reputable sites that link back to your blog (which is a positive signal search engines look at when evaluating the trust and credibility of a website). This in turn, will help improve your organic search rankings for your content over time.
Build brand awareness. Another great benefit of guest blogging as a new blogger is that it helps get your brand in front of more people, giving your new blog an opportunity to connect with new readers.
Establish your authority. One way you can set yourself apart from your competitors is by establishing yourself as an authority in your niche. Guest posting helps you do just that.
Now, it goes without saying that your guest posts have to be of the highest standards if you hope for your campaign to actually pay off on that objective of attracting readers who want more of your content. This far into your blog business plan though, I have no doubt you’re committed.
Build and grow an email list
Another dependable way of driving traffic (back) to your blog, is by building an email list of readers who’ve already consumed your content—and want to return for more.
ConvertKit Email Subscriber Figures December 2019 Ryan Robinson Blog Income Report
Growing your email list (over time) is one of the best ways to consistently bring more people to your blog. And blog email marketing isn’t as daunting a task as it may sound—it can even help you monetize faster with affiliate marketing & create a more successful business for you.
One of the most important ways of ensuring that you build an active and engaged email list, is to create a truly beneficial lead magnet that your target audience will find worthy of signing up to your email list, in order to get access to your gated content.
That’s why you need to learn how to follow SEO
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