Why is identity important for a company?

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Identity is the visual part of a brand that helps create a certain image of the company in the eyes of consumers. Its elements are the first thing a person sees, that is, it creates the first impression of the brand. Thanks to a well-thought-out identity, the company is recognized and remembered.

Components and types of identity
A brand identity or corporate identity is a combination of color schemes (patterns), graphic and verbal techniques, images, words, and other elements that a company uses to make a visual statement about itself to potential customers or users.

Elements of identity include the corporate font, color combination, shape and content of the logo, company slogan, corporate character, etc.

Components and types of identity

All these components are placed on armenia email lis the logo, letterhead, business cards, packaging, emails, advertising products, signs, shop windows and even social media accounts, that is, where communication with people takes place.

Depending on the approach and method of promoting a company, identity can be conditionally divided into two types:

Traditional. It is clear that a traditional corporate style is created with a classic set of elements, and the approach to their design will also be traditional. At the same time, a whole series of rules are created for the use of these elements, so wherever the corporate logo or slogan is placed, a place has already been prescribed for it, and nothing needs to be invented.
Unconventional. Such correctness allows you to easily work with elements of corporate identity, organizes their placement on any media. But the nuance still remains: when creating a new communication channel with the buyer, for example, packaging, it turns out that the classic example of placement is not suitable, it is necessary to make significant changes - to remake the element or the entire concept.
One of the creative approaches is considered to be dynamic identity, which contains fewer elements and adapts to any means of communication with the consumer, even the most ultra-modern ones.

In the traditional sense, the main element of corporate identity is the logo. In dynamic identity, it can fade into the background and be replaced by another option, for example, typography, a character, or drawings.

A logo in a non-traditional identity can be developed taking into account many application options. It can transform and adapt to any situation.

Nowadays, many companies are popular in developing verbal identity, when communication with the buyer occurs through the use of slogans, inscriptions, and texts.

Graphic elements in a creative corporate style are also subject to change. For example, a series of graphic objects are created, with the help of which the company tells the user its history, goals, mission. Recently, the creation of a corporate character or playing with a generally accepted symbol in graphics has become popular.

Not all companies consider it right to develop a large number of corporate identity elements. The main focus is on the presentation of the product and recognition only thanks to their products.

Identity by Fractus
Large businesses understand the importance of identity, so they are willing to pay for the development of a unique and strong corporate style.

Small and medium-sized companies limit themselves to creating one or two elements, such as a logo and color scheme, in order to become recognizable in the market.

Some companies believe that there is no need to develop an identity at first; corporate identity elements should definitely be created later, when production or sales gain momentum.

Entrepreneurs often do not understand that corporate style will not only distinguish the company in the market, it will tell its story, convey important messages to customers. Oddly enough, people do not mind hearing a story and want it to be exciting. Tell about yourself in a boring way or remain silent, and customers will leave you for other companies. Do you want to stand out from the competition, become recognizable and popular among customers? Identity from Fractus will be a weighty argument in favor of the growth and development of your compan