I use this cascading structure in each of

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I use this cascading structure in each of my blog posts. You can see how this is done on my blog post, How to Make Money Blogging. The top header is an H1 header (my post title):

Title and Header Examples from My Colombia Phone Number Library Blog Planner Document

I use an H2 heading for the first major section of this blog post:

Writing an Introduction and Conclusion During Your Blog Planning Process

This is an example of an H3 heading, which is a subtopic within my subheading:

Screenshot of Affiliate Programs Article as a Planning Resource

Yoast can help guide you about how to optimize your headers. For example, Yoast will recommend using your keyword phrase (or keyword phrase synonyms) in your heading and subheadings. If your blog post is weak on this, it will alert you.

3. Are You Using Your Keyword Phrase In-Text (Keyword Density)
Your keyword phrase should also be woven throughout your content. Take the time to repeat your chosen keyword or keyword phrase in the main body of your text.

In my guide How to Start a Blog, I use the keyword phrase “how to start a blog” two times in the opening section alone:

My Free Blog Planner (Screenshot) of Keywords and Anchor Text Examples in Your Blog Posts

These keyword phrases should be written in a way that reads naturally in your writing but repeats many times in your content. Yoast will let you know if you’ve used your keyword phrase often enough in your blog post under the category “keyword density.”

4. Use Outbound Links and Internal Links
Outbound links and internal links are two things that Google uses to rank content. Outbound links refer to links you include in your content to other websites, and internal links are links you use to link to other blog posts you’ve written.

Yoast keeps track of how many external links you’ve included in your content and will guide you when you need to include more. Aim to link to at least 3 to 5 authoritative websites (on non-competitive topics) in your blog posts.

5. Optimize the Meta Description
A meta description is the tiny blurb that comes up after a link in a search engine result. You can write and edit your meta-description using Yoast’s plugin near the bottom of your WordPress editor when you’re editing a post, like so:

Screenshot Example of Meta Description in SEO

Yoast recommends including your keyword phrase again in your meta description, usually near the front.

You can see another example of how I did this for my blog post How to Choose a Domain Name:

Screenshot of Choosing a Domain Name Article SEO Ranking

The keyword phrase “how to choose a domain name” is written again in my meta description below the title in a Google search result.

There’s also an optimal meta-description length that Yoast will help you determine. Descriptions that are too long are cut off, but when they’re too short, you’re missing out on precious real estate.