BRAND AWARENESS

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AI IQ: Insights on Artificial Intelligence in the Enterprise
Workday

BRAND POSITIONING

AI and machine learning (ML) has been one of the hottest topics of discussion in 2023. But how does it affect the workplace? The goal for this campaign was to position Workday as the leader on AI in business, ignite the conversation with C-suite leaders and clients, and achieve both brand awareness and commercial engagement KPIs.

The report discusses why the adoption of AI isn’t straightforward and why, despite this, it’s essential to unlock the future of work, remain competitive and radically transform work across industries. It was this deep, specialist insight that enabled Workday to prove its expertise and cement its credibility on its chosen topic.

ACTIVATION: The campaign is hosted on a landing page highlighting the key takeaways telemarketing leads, venezuela telephone number data from the research. From there, the audience is encouraged to download the report, view the infographic, or listen to the special episode of the Workday Podcast hosted by FT Longitude’s Meg Wright.



Bad Decisions: Why Companies Miss the Most Important Factor in Executive Hiring
Kingsley Gate

BRAND AWARENESS

As one of the smaller players in the executive search industry, but with ambitions to gain ground on its larger competitors, Kingsley Gate needed a campaign that would help raise awareness and promote its unique, data-led approach to executive search and recruitment.

Decision making was identified as a key differentiator in the executive recruitment and an under-reported area for thought leadership; presenting Kingsley Gate with a compelling new topic of insight and the opportunity to gain a valuable share of voice over the competition.

The study took advantage of this skills gap, with the findings highlighting decision making as the missing piece in hiring strategy for leadership positions.