The Fitzgerald's advertising is always original, eye-catching... the kind that is said to "get people talking . "
The Fitzgerald Burger Company has 12 establishments in Valencia, Alicante, Torrent, La Eliana, Sagunto, Gandía and Castellón. In addition, just before the summer, it opened its first location outside the community, specifically in the Gran Plaza in Majadahonda.
Now, it “lands” in Madrid capital with 3 new locations, and to do so, it has carried out a campaign under the claim “Welcome To The Movement” .
“The Fitz” , as the chain is commonly known, in addition to opting for Guerrilla Marketing by putting up posters (12,000 to be exact), distributing flyers, direct mail and collaborating with the Coliseum Theatre and the Lope de Vega Theatre to re-post the spot on screen, has decided to put up one of those so-called “kilometre-long” banners in the middle of Gran Vía.
Under a sober but effective design, you reflect what, in your opinion, are the 6 addictions in Madrid in this atypical 2021:
A sober verse, because as I list of telegram users in india often tell you, this type of action must be like this to enhance the message ... Black background, white capital letters and the brand with its normal font to stand out from the rest...
On the posters, posted at strategic points in the capital city, in addition to the addictions mentioned above, there are others such as “Top 6 brands” , with Apple, Nike, Tesla, Facebook and Amazon accompanying The Fitzgerald, or they even play with the “Top 6 positions” , with the brand guarded by doggy style, spooning, 69, missionary and the throne…
The burger restaurant will hold a grand opening event, with live tattoos , a DJ, the presence of influencers and celebrities, as well as a Harley Davidson raffle.
The Fitzgerald Advertisement
Without a doubt, this type of campaign, like the giant banner , goes beyond the conventional to reach online in strict “real time” .
Within a few hours of being deployed on Gran Vía, the network began to echo it and it began to go viral via WhatsApp, Instagram, Twitter…