The way a website is organized will influence the user experience and how bots crawl the site. Often, more attention is paid to design and other aspects than to architecture. That is why we recommend applying these SEO tips to optimize the structure of the website brought to you by Posicionamiento Web Salamanca .
Why is it important to have an SEO-friendly web structure?
Quality web content, link building strategies, a readable and secure site are all important for SEO. These are some factors we always hear about. But what about the web structure? This aspect, although very important, is often overlooked.
Designing an SEO-friendly website structure makes navigation easier and allows users to find what they are looking for more quickly. It also gives the site an advantage in web positioning because it is easier to crawl and index.
There is little point in putting effort into aspects such as those mentioned above, and others such as choosing keywords, if the information architecture is not adequate. The reason is that if the website is disorganized, search engine robots will not understand what it is about. More importantly, the visitor will not understand it either and will not find what he is looking for, therefore he will leave the site.
When users find a website useful and easy to navigate, they cambodia telegram phone numbers stay on it longer. This means that the bounce rate will be lower and the site will be well regarded by search engines like Google. Plus, you have a better chance of the user becoming a repeat visitor.
On the other hand, the architecture of the website impacts the crawlability of the site . That is, it will be easier for search engine robots to find and classify it. So it will also be easier to get your site indexed.
Gain visibility on Google
Google is the most important search engine in the world and the most used in Spain. If you have a website, you will want to appear in this search engine. But, with the functions that the search engine has developed over the years, it is no longer just about seeing your link in the SERPs.
Now it's also about occupying as much space as possible on the results pages - known as SERPs. In other words, webmasters want to appear in position zero on Google and make the most of rich snippets. All with the aim of having a greater visual impact.
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Another element that you can benefit from is sitelinks. These are the links to the pages that appear under the result. You could say that it is a reward from Google to sites that have an adequate web structure. Sitelinks appear as in the following image:
By having links to important pages on the website, the user will go to what they are looking for immediately. In addition, it has greater visibility than the rest of the results. It gives more relevance to the website. In mobile browsing it is even more effective because they can occupy the entire screen, leaving the competition out of the visual field.
Understanding these advantages, it is time to dedicate time to improving the web structure of your site.