There are cases where it's clear that you should use a professional or business account, such as when it comes to a store. But in others, such as personal brands, it's more confusing. To figure this out, consider that if you expect to receive money, then a personal profile is not an option.
Having a presence on social media has many advantages. It gives you greater visibility, more possibilities to get clients, connect with users and promote social listening . But you must have a well-defined strategy and know how to use them.
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We detail the reasons why it is a mistake to use personal accounts for your business.
It's unprofessional
By doing this, you are sending the wrong message to users. One of the reasons they seek you out on these platforms is to learn more about your brand or business and decide if they can trust you. However, if you don't pay attention to this detail, you will come off as inexperienced.
Your job or that of your community manager in Salamanca is canada telegram phone numbers just knowing how to create an account on a social network. You must also be clear about which profile to choose and how to optimize it to benefit your business.
Don't mix family content with work content because it's unprofessional. Doing so can cost you clients.
Personal accounts have limits
Social networks have certain restrictions for personal profiles that do not exist on business ones. One of the clearest limits is the number of followers. On Facebook you cannot have more than 5 thousand friends, while on LinkedIn the maximum is 30 thousand.
Maybe if you are just starting out it may not seem like a problem, but when you start to grow you may not have the reach you want.
You will also be limited in the features you can use. For example, you won't have access to Instagram or Facebook action buttons, sales tools, and more.
It affects your positioning
Businesses with personal pages will not have the same reach as those with a professional profile. This is because platforms can rank them better and show them to the right audience at the right time.
That is, you will achieve better positioning within the social network thanks to the information you share in the company account.
You do not have access to advertising tools
Another advantage of business profiles is access to advertising tools. Thanks to these, you can make paid ads on different platforms. In addition, they allow you to segment the market so that you can select the type of audience you want your ads to reach.
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You lose the ability to analyze results
You will also be able to access analytics tools, something that is not possible with a personal profile.
The information these tools provide is very valuable. They will help you get to know your client better and know whether your strategy is working or not. With this data, you will identify the adjustments you need to make and make better decisions.
You risk losing all your work.
As we mentioned, each platform has its rules. Facebook and LinkedIn are very clear about this: if you are going to do business, you need a business page. Otherwise, they will close the account and you will lose all your contacts with it. These are some reasons why you should not use personal profiles for your business.
You can work for two years on a personal profile and maybe it works for you. You are getting results similar to what you expected and a good number of followers. But one day, the platform analyzes the account and realizes that you are not using it according to its rules. At that moment, you will lose all the work you have done.
If you find yourself in this situation, the good news is that you still have time to fix it. On Instagram and Pinterest, the process to change your personal profile to a business one is very simple. On Facebook, you can also migrate to a page in just a few steps.