A few days ago I told you about the excellent “Fake Heineken Advertising” campaign for the Cardiff Champions League Final. Now I am bringing you a case in which a well-known brand has not been able to rise to the occasion, in my humble opinion.
Let’s put it in perspective… On Sunday afternoon, when the Real Madrid coaching staff and squad were in the midst of celebrating the “twelfth” , the American company Nike wanted to carry out an “ambush marketing” strategy , that is, take advantage of the success of its neighbour to
introduce impacts of its brand even though it is not the sponsor of said success (remember that it is the German company Adidas that “dresses” Real Madrid). Its strategy involved italy telegram data launching a tweet from the official Twitter account of the star Cristiano Ronaldo (who is sponsored by Nike), in which he could be seen as a child, and where the text would only be Nike’s slogan as a hashtag: #JustDoIt (of course, tagging Nike in the image).
Right at the bottom of the image (you can't see it unless you click on the image on Twitter), it said: “ This Boy Knew ” …
So far, everything is fine and normal. An account like the Portuguese star's with 53 million followers was promoting Nike. If you look at the image of the previous tweet, 40,778 RTs and more than 126,000 likes supported the initiative. But soon new tweets of "mockery" towards the North American brand would appear ... The reason? That the sweatshirt that Cristiano was wearing that day as a child... was Adidas! Look at the following image:
Without a doubt, this was a real “blunder” that cost Nike dearly; it wanted to advertise its own brand, but ended up advertising its “biggest” rival, Adidas…
But let him who is without sin cast the first stone. Adidas has also made huge mistakes in its campaigns, such as the time it presented the new Manchester United jacket with a model wearing Chelsea's shorts , or the occasion when, promoting the last Copa América and one of the teams it was dressing for, it "papered" the USA by putting Columbia instead of Colombia .