A prime example is TikTok: triggers (notifications or the desire to pass the time), simple actions (likes or comments), variable rewards (new posts) and investments (creating their own content) constantly engage users.
Duolingo also uses this method: the language learning app reminds you to complete a lesson, which rewards the user with points and achievements.
Remember: even the most proven methods do not always bring the expected result. Their success depends on the context, audience and specifics of the tasks.
In one of my projects, I used the Hook Model to develop a shoe catalog. Users scanned their feet and filled out a questionnaire to receive discounts and other bonuses. We assumed that such a cycle would help them form an attachment. But it turned out that our audience rarely buys shoes and is not ready to spend time on such actions.
As a result, the project required a rethinking of the bangladesh phone number lead concept. This experience showed that it is important to carefully study user habits to determine whether an approach will be effective.
Lean UX: For Continuous Improvement
What it is and how to use it . A method that focuses on rapid iterations and continuous testing of solutions. It is especially useful in conditions of uncertainty and rapidly changing requirements. The main goal is to reduce the time and resources for creating a product by constantly testing hypotheses and adjusting the course based on real feedback from the audience.
Includes several key elements:
Hypotheses. The process begins with identifying a problem or user need. The team formulates a hypothesis, suggesting which solution can best meet the customer’s needs. This serves as a basis for further experimentation.
Minimum Viable Product (MVP): Instead of spending a lot of time on development, create a simplified version of a product or feature to test the idea as quickly as possible.
Cross-functional teams. Lean UX implies small and flexible teams: designers, developers and analysts should closely interact at each stage. In the West, there is a term Two Pizza Team — a team so compact that its members only need two pizzas for everyone. This group size is considered optimal for efficient work and quick decision-making.
Continuous testing. It should be done at every stage of development. This way you can quickly react to emerging errors and prevent their accumulation.
The main value of Lean UX is flexibility and speed. It allows teams to test ideas at the earliest stages and quickly get feedback before investing significant resources into development. The method helps reduce risks and focus on the real needs of users.
What companies is it suitable for ? Useful for startups and teams developing innovative products, where it is important to quickly test ideas and get feedback.
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