If you want to make your customers fall in love, you need a lookbook ! This collection of organized and selected images is an impressive tool to convey the essence of a brand. If this concept doesn't sound familiar to you, stay and read this article, because you will be surprised.
Years ago, to see a brand's collection, you had to go to fashion shows or visit physical stores. Lookbooks began to be used due to the need of designers and fashion specialists to show the pieces and their application in everyday contexts.
These editorial fashion books began to be used in Europe and then became popular all over the world. In 2000, with the massification of the internet, lookbooks went from printed to number library digital format, which helped even more to display the sample.
They are currently a prominent communication piece in the fashion world. So, if you belong to the world of clothing entrepreneurship or are about to launch your business in this field, you are in the right place.
Keep scrolling and find out how to implement a lookbook and seduce your audience.
Lookbook: what it is
A lookbook is a collection of photographs put together as a portfolio, magazine or catalogue . It is a digital tool used primarily in the fashion world to express the values and identity of the brand.
Lookbook of the Perramus Cloud Store.
So when we talk about a fashion lookbook , are we talking about a traditional virtual catalogue ? Not exactly.
This editorial photography sample allows brands to convey their values, while guiding users when consuming and using the garments.
In addition to expressing the goal of each season's collection, a lookbook tells a story. The visual narrative directs the reader to situations in which wearing the collection will make them feel happier, more confident, more independent, or whatever feelings and emotions the brand is seeking to generate and convey.
Natalia Antolink Tiendanube Lookbook.
In order to tell incredible stories that fascinate your users, you have to use storytelling , and the lookbook is your ace up your sleeve! By compiling and organizing the photographs correctly, you will be able to generate in your clients the desire to experience the life that your brand proposes.
So what is a lookbook if it doesn't express a philosophy of life through clothes and images? Very good question, because that's what it's all about.