Brand awareness and reputation

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Informative news releases are an excellent way to build business trust. Negative reviews can be addressed by publishing press releases, which help push them away as they create new stories that contradict the negative ones in a positive light for your business’ reputation.

B2B Marketing in China: Smiley on Toutiao
SMILEY – PR CAMPAIGN BY GMA
However, you have to be conscious of some information before starting PR in China:
The government strictly controls press agencies, newspapers, and news portals. The state’s censorship policy severely limits what can be reported and how it is reported.
The majority of newspapers’ goal is to make a profit. Therefore, they will be highly interested in stories that can increase their audience and buzz online.
Online news is the main source of information for Chinese people. The majority of them, including business people, read more news on the Internet rather than in a newspaper.
Forums: The best way to exchange with potential partners and present your services
Taking part in forums is essential as you’ll be able to meet and discuss with cameroon telegram number potential partners. By showing them your company and services, you can tell your story and convince them to work with you.

It is a great way to increase your brand awareness and reputation, but also to bond with people which will probably contribute to positive word-of-mouth.

B2B Marketing in China: Dassault-Systèmes-Forum-China
Dassault Systèmes in China
How can international companies quickly generate leads in China?
The best way to generate leads is to take into consideration the various tools you have. Be careful about your different official accounts on social media as well as on e-commerce platforms. Regularly post and share qualitative content to grow your follower base and gain brand awareness.

You also have to pay attention to your reputation, as B2B mainly works through word-of-mouth. If a company is satisfied with your services, it will be more likely to give your contact to other potential business partners.