In this system, the skills of the staff have little effect on the final sales result

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Therefore, it is worth understanding the topic of the article in more detail. Strategies for attracting new customers There are different ways to classify customer acquisition strategies. Let's look at a general, but nevertheless useful classification. It is based on the sales method - active or passive. Passive strategy It implies that customers are attracted to your retail outlet through distance marketing. That is, the customer comes for a specific product or service. The method is good because it does not require high qualifications of salespeople, which means you do not need to pay them a large salary.


Read also! Mistakes in Negotiations: 30 Most Common bosnia and herzegovina whatsapp phone number However, there are some downsides. If you rely on passive sales, you need to invest a lot of money in different types of advertising and promotion methods. Advertising should be constantly on the lips of potential customers so that when they visit a retail outlet, they give preference to your product. In addition, passive sales do not involve establishing relationships with the client. Therefore, you can only count on a repeat purchase with constant and very active promotion of your sales offer through advertising.


Active strategy Active sales assume that salespeople spend a lot of effort to maintain product sales at a decent level. That is, it is the sales staff that is looking for customers. And this makes sales dependent on subjective reasons. The most common example of an active strategy is cold calling, when a manager calls potential buyers from a pre-formed database and tries to sell his company's product. Strategies for attracting new customers It's a completely different matter when hot calls are made. These are contacts when the client is already interested in your product.