Advertising and promotion

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It is better to think through an advertising strategy before opening a store in order to immediately attract customers:

Before the opening, place outdoor advertising: a banner with information about the upcoming opening and the concept of the store. Such advertising will create anticipation and interest people passing by.
Before and after the store opening, you can distribute flyers with information about the store and promotions. For example, offer a discount on a certain group of goods for the first buyers.
Geo-advertising in online map services will luxembourg whatsapp phone number help you stand out from competitors in a certain location and expand your potential customer base.
After opening the store, develop a comprehensive marketing strategy that includes various promotion channels. This could be advertising in city communities on social networks (VKontakte, Telegram), advertising on local radio and television, as well as participation in local events.
At the same time, advertising should be targeted and consistent with the store's concept. Analyze your target audience and choose the most effective advertising channels.



Going online
Once the store reaches a stable revenue, you can move online.

There are several options for developing online sales :

Marketplaces: selling food products on marketplaces such as Yandex Market, Wildberries, Ozon will help you reach a wider audience and increase sales. However, keep in mind the high competition on these platforms and the commissions charged to sellers.
Grocery delivery will allow you to independently choose couriers, set delivery costs, control the speed and quality of service. But this method requires additional investment in an online cash register.
Pick-up: You can collect orders in advance and offer customers to pick up their purchases themselves.
An online showcase involves selling on the Internet without your own website.
The best option depends on the store's goals. Analyze each of them, taking into account the cost, resources, and promotion opportunities.



Alcohol
Consider the specifics of working with alcoholic beverages. To sell alcohol, a store must register in the Unified State Automated Information System — the alcohol control system.

The store is required to submit sales reports to EGAIS. Failure to comply with legal requirements in the field of labeling and selling alcohol may result in fines and other negative consequences.

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