Make a list of key competitors in your industry covering 4 main areas: industry, organic search, paid search, and community. It is also important to focus on direct competitors, those who cover a similar niche.
You can use Semrush tools like Market Explorer to get an overview of digital competitors in the sector. This overview is provided in a table that shows your eCommerce and that of your competitors in 4 categories: niche companies, change agents, established companies and leaders.
Semrushsemrush competitorssemrush search engineeCommerce competition
Research your rivals' product, price, location and promotion
Use Semrush's Advertising Research tool to analyze competitors in paid search.
In competitive product analysis, you examine each cambodia number data competitor's website to identify their most popular product or service, features, target audience, and problems they solve.
As for pricing, compare prices for similar products among competitors and see if they offer frequent sales. Adjust your strategy if necessary to stay competitive.
Place refers to where your product is available. Research where your target audience shops and what distribution channels to use.
Promotion involves how customers learn about your product, addressing advertising channels and brand messaging. Analyze the promotional channels that work best for your competitors, including direct, referral, search, social, and paid.