Carrefour's data-centric model to satisfy a consumer who wants it all

Discover tools, trends, and innovations in eu data.
Post Reply
pappu857
Posts: 48
Joined: Tue Jan 07, 2025 4:24 am

Carrefour's data-centric model to satisfy a consumer who wants it all

Post by pappu857 »

The arrival of the digital world and technology has undoubtedly transformed many sectors, but especially the food sector . Supermarkets have clearly joined the race for innovation.

Online shopping, through apps, new payment methods, delivery of purchases and numerous new developments in the physical field are just some of the steps that the major supermarket chains have taken towards omnichannel .

Carrefour is one of those that, in recent years, has considerably accelerated its business model through the creation of a new website and an app, the opening of new store models focused on the changing needs of its customers or offering services such as “click and collect”.

All of this has allowed it to gain in efficiency while improving customer experience, a process that is not easy but has been possible thanks to its commitment to data.

The data-centric model is the path that the brand has taken to lead the market uganda phone number and we have learned the keys to its transformation from Enrique García, director of solutions and digital transformation at Carrefour Spain, who participated in Madrid Retail Congress 2017.



“We are a retailer with a store at the heart of our business. The hypermarket format is one of the most important for us, but we have been expanding,” the speaker begins.

“Our value proposition is that we are multi-format and omnichannel. We are able to innovate at scale. Our clients want everything, and depending on the time of day, they have different needs and covering them with a single value proposition is very difficult, which is why we are committed to having different proposals,” he adds.

And this task becomes even more complicated in an environment of technological evolution, of very accelerated and unpredictable change like the current one.

“I think what we need to do is accept that predicting the future is very difficult and achieve a business model that can adapt to that future quickly,” he explains.

According to García, this is achieved through technology and different ways of working, fully embracing the omnichannel model to force ourselves to think differently and break down silos.

However, he says, “the omnichannel model is not entirely sufficient, we must scale even faster. That is why we must move towards a data-centric model, which means breaking down the silo completely. Completely decentralising and democratising information, providing intelligence to all processes and availability in business time.”
Post Reply