Strategy 3: Retain, Reward and Encourage

[tanjimajuha20]

The third winning strategy for effective bank marketing is to retain the clientele that you have targeted and adapted to. To do this, the campaign will have to highlight a reward system to encourage customers to stay with the establishment and only use its services. This could be preferential rates, a bonus that increases with seniority in the establishment, etc. These loyalty benefits should be scalable and linked to seniority or recurring use of certain services. For example, a decreasing interest rate over the years or with the number of times a consumer loan is used.

Strategy 4: Choice of education
To stand out from the cameroon phone data competition, it may be wise to opt for an educational approach . For example, by offering an online platform with a blog , online videos, financial advice, or even access to conferences to strengthen the customer's sense of belonging to the establishment. In addition, all these online educational resources, if they generate sufficient traffic and contribute to the popularity of the company, can then in turn be monetized. A kind of marketing within marketing.

Strategy 5: Strategic partnerships
Finally, more daring, it is about associating bank marketing with other environments, companies or personalities to reach a wider audience that would not have been considered as a target audience at first glance. This could involve collaborations with an insurance company , a telephone operator , but also a brand of games consoles , or artists… There are no limits to the possible collaborations as long as they do not harm the bank's brand image. Political or overly committed collaborations should therefore be avoided.